Hi, I'm Tala.

A product designer and AI-enablement lead working at the intersection of research, product, interface, and the tools that make teams faster.

My approach is research-first. Most projects start with semi-structured interviews, competitor teardowns, and contextual fieldwork — the goal isn't to confirm a hypothesis, it's to find the question worth answering. I lean on IDEO's design-thinking loop and the Iceberg Model to keep teams honest about whether we're solving a behaviour, a structure, or a mindset.

On the design side I work end-to-end — discovery and synthesis, IA and flows, hi-fi UI in Figma, and clickable prototypes that feel like the product instead of diagrams of it. I care about typography that does work, interfaces that respect attention, and edge cases handled with the same care as the happy path.

Most of my time goes into AI-native product work — designing with Claude, ChatGPT, and Perplexity in the loop, and building Zapier / Make / n8n pipelines so the workflows around them actually scale. I care about products that respect attention, handle the edges gracefully, and are honest about what they don't know.

On the side I'm building Vow, an AI-native wedding-planning platform, and Atlas, a paycheck-first budgeting app for irregular earners across CA, US, KSA and UAE.